Cookies, Trackers, Websites, and Apps: Changing U.S. Laws Require New Approaches for Privacy Compliance (2025 Edition)

Third-party cookies, pixels, and other tracking technologies are commonly used on websites for advertising, analytics, and site functionality purposes. Third-party SDKs are often used in mobile applications for the same reasons. Use of these technologies to enable routine and longstanding business objectives can now trigger risks and requirements under U.S. state privacy and wiretapping laws, and federal privacy laws. This comprehensive program delves into the evolving U.S. legal landscape surrounding tracking technologies and provides a basic overview of how those technologies work. Participants will gain an in-depth understanding of what U.S. state and federal laws can apply to commonly used…