Digital Reputation Management for Lawyers: Building Online Credibility that Drives Referrals and Client Trust
3.25 hour CLE
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Program Summary
Session I – Podcasting for Lawyers: Strategies and Practical Steps – Jonathan Spencer
This session explores the essentials of lawyer podcasting—from why it matters to how to do it well. Podcasting offers attorneys a unique opportunity to showcase their expertise, build trust, and connect personally with potential clients and referral sources. We'll walk through different formats, short news-style, deep-dive, and interview-based—to help you choose the best fit for your goals and audience. Participants will learn practical steps on recording, equipment, and editing tools. We'll also discuss how to prepare effectively with outlines and discovery calls before recordings. Finally, we'll highlight strategies for launching, promoting, and sustaining your podcast over time. Attorneys will leave with a clear plan to launch or enhance a podcast that supports their professional brand and client outreach.
Key topics to be discussed:
- Why lawyers should podcast
- Choosing the right format and audience strategy
- Equipment and recording best practices
- Preparation and production workflow
- Launching and sustaining your podcast
Session II – A Strategy-Driven Roadmap for Growing Your Online Presence! – Gideon Grunfeld
Most of your potential clients spend hours online every day. For lawyers and law firms, your online presence is increasingly the engine of your growth. It’s where your best clients and referral sources find you and/or find out information about you before they decide whether to talk to you.
By now it’s not news that a law firm website is important. But too many law firms interact online in a haphazard way. A social media post here, a blog post there, a few updates to their website, and the compulsory holiday message at the end of the year. In other words, there is online branding activity, and sometimes a lot of it, without a coherent strategy.
What law firms need is a roadmap. And that is exactly what this webinar is designed to provide you with. Specifically, whether you are a law firm partner, associate, or someone who works in the law firm’s branding department, this fast-paced session will use real-world examples to show what kinds of online activities should be used to attract certain kinds of clients and referral sources. Armed with information, you will be able to identify a three-step approach that is specifically tailored to grow your firm’s online presence or that of an individual attorney.
Key topics to be discussed:
- Specific tools and strategies for specific audiences
- Strategies to get yourself in front of people you don’t know
- Where and when to use online tools
- What is driving your online presence and why it is important
- And what kind of online presence is the least effective
- How sophisticated your online content should be
- A roadmap for your online presence
Session III – From Courtroom to Clicks: Building Your Online Legal Brand – Mark Riley
With more clients searching for legal services online, lawyers must treat their digital identity as an extension of their credibility and expertise. Establishing visibility through search engines, building trust through consistent and valuable content, and targeting the right audience with paid advertising are critical strategies. Together, they create a compelling online presence that not only draws clients in but also turns first impressions into lasting professional relationships.
Key topics to be discussed:
- Show up where it counts
- Be the expert they trust
- Reach the right people
This course is co-sponsored with myLawCLE.
Closed-captioning available
Speakers
Mark Riley | Practice Made Perfect
With over 20 years of experience in Digital Marketing and more than 12 of those years working exclusively with law firms, Mark’s extensive background in Data Analytics, Conversion Rate Optimization (CRO), Paid Search (PPC/LSA), Search Engine Optimization (SEO) and web development has enabled him to successfully work with hundreds of clients across a wide variety of vertical markets.
His expertise, combined with AI-driven insights, has led to industry-leading conversion rates and helped clients achieve premium rankings in organic search results, including top visibility in high-intent, AI-generated search experiences.
Prior to his work at PMP, Mark owned his own online marketing agency, which contributed to his comprehensive knowledge of the most cutting-edge internet marketing strategies currently available. With an emphasis on data analysis, UX and detailed research, Mark brings his extensive digital advertising experience to the PMP team.
Gideon Grunfeld | Rainmaking for Lawyers
Gideon started his legal career as a clerk to a Federal District Court judge, followed by almost ten years as a litigator and antitrust lawyer at two of the country’s most prominent law firms. For more than 20 years Gideon has been a consultant and advisor to law firms and a coach to countless attorneys. Throughout his career, Gideon has been a catalyst for lawyers and law firms by helping them find and serve their best clients and referral sources, Gideon comes from a family of lawyers; and he and his team at Rainmaking For Lawyers are dedicated to elevating the status, financial wellbeing, and autonomy of lawyers.
Jonathan Spencer | Rain BDM
Jonathan Spencer is a legal marketing triple-threat: a lawyer by training, more than a decade of high-level in-house business development and marketing experience, and the patience of Job.
Before joining Rain, Jon rose through the ranks in the marketing department of a full-service, 150+ lawyer Midwest firm. If there was a task to execute—pitch prep, public relations, event planning, advertising, social media, ranking submission, branding, rebranding, or website launch—he did it. And he continues to do those and other projects for our clients today. Jon is the conductor whose wide-ranging project management, quality assurance, and client service experience help him orchestrate law firms’ long-term strategies and short-term activities.
If we had to identify the one talent that sets Jon apart, it’s his technical aptitude. There is no new thing or next big thing that escapes his curiosity, including the latest in marketing automation, CRM systems, digital ad platforms, and even audio and video editing software.
Jon plays many roles for our clients, including stage manager, chief of staff, and friendly taskmaster, to name a few. No matter which hat he wears, he works behind the scenes to make others look good and keep projects on or ahead of schedule. He may stand just outside the spotlight, but make no mistake—he’s a driven leader with proven legal marketing chops.
Agenda
Session I – Podcasting for Lawyers: Strategies and Practical Steps | 1:00pm – 2:00pm
- Why lawyers should podcast
- Choosing the right format and audience strategy
- Equipment and recording best practices
- Preparation and production workflow
- Launching and sustaining your podcast
Break | 2:00pm – 2:10pm
Session II – A Strategy-Driven Roadmap for Growing Your Online Presence! | 2:10pm – 3:25pm
- Specific tools and strategies for specific audiences
- Strategies to get yourself in front of people you don’t know
- Where and when to use online tools
- What is driving your online presence and why it is important
- And what kind of online presence is the least effective
- How sophisticated your online content should be
- A roadmap for your online presence
Break | 3:25pm – 3:35pm
Session III – From Courtroom to Clicks: Building Your Online Legal Brand | 3:35pm – 4:35pm
- Show up where it counts
- Be the expert they trust
- Reach the right people
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